Social Media and Internet activism
is just another phenomenon that the internet has helped to create but is it the
best platform for it? Shirky (2011) suggests that with the growth in the
communications sector due to the inception of the internet and social media
that there are more opportunities for citizens
around the world to engage in public speech and collective activism. Hamelink
(2006) however brings to light the ethical issues that surround social media
activism due to the human characteristic to deceptively communicate messages in
order to benefit the writer and not necessarily the cause.
The recent KONY 2012 activist
movement via the internet is an excellent example of whether ethics and
internet activism go hand in hand. The issuing organisation of the video received
incredible amounts of support but was then later suspected of falsely raising
money for commercial gain and detracting from real on-the-ground organisations.
By simply participating in the Facebook and YouTube campaign people believed to
be generally making a difference but the as Hamelink (2006) suggests it is
deceptive to think social, economic and political problems can so easily be
resolved through such simple means as virtually joining a cause.
I believe the ideas behind these social
media campaigns initially have very ethical boundaries but with the fast moving
pace and misinformation surrounding the internet the message can often get lost
and manipulated.
For further discussion on this topic
visit Micaela Amabile’s blog on these issues.

References:
Hamelink, C (2006). “The
Ethics of the Internet: Can we cope with Lies and Deceit on the Net?” New
Jersey: Hampton Press.
Invisible Children.
(2012). Kony 2012. Retrieved March 25, 2012, from http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Shirky, C (2011) “The
Political Power of Social Media: Technology, the Public Sphere, and Political
Change”. Foreign Affairs.
Good point about the credibility of the creators of the KONY 2012 campaign. While they did a great job of creating awareness of the issue, the goal of raising awareness and funds (what ever they actually use them for) is not the same as actually arresting a war criminal and changing a political system.
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